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How long DOES it take to design a logo?

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Through many conversations with clients and potential clients, I get asked what exactly goes into a logo, time-wise. For the non-designers out there, there is usually a bit of surprise when they see what kind of time investment there is designing what will end up being their brand identity. You are looking at a multi-stage […]

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The path to a new logo

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I designed my first personal logo identity about twelve years ago. I had recently watched the film Robots (Robin Williams and Mel Brooks). In the movie, there is a giant entry gate outside of the corporate headquarters of Bigweld Industries that had an interesting typeface etched into the frame. The typeface looked like something you […]